Simplify Tag Management: Integrating Google Tag Manager with Drupal 9

The blog post from To The New titled "Integration of Google Tag Manager with Drupal 9”, authored by Sunidhi Negi, explores the integration of Google Tag Manager (GTM) with Drupal 9, highlighting how this integration simplifies the management of tags and tracking scripts for website owners.

By offering an efficient means of deploying analytics, marketing, and tracking tools, this integration reduces the need for frequent code modifications. Consequently, it streamlines monitoring user interactions and website performance, making it a valuable asset for businesses focused on data-driven insights.

To implement GTM with Drupal 9, website administrators can follow a straightforward procedure. Initially, they create a GTM account and container, which provides them with the necessary container code. Subsequently, they can incorporate this code into their Drupal 9 website by embedding it within its theme or utilising a specialised module. Once this integration is complete, website owners can easily oversee and update tracking tags through the GTM interface, offering them the flexibility and adaptability needed for monitoring website performance and user behaviour effectively.

In conclusion, integrating Google Tag Manager with Drupal 9 is a practical solution for businesses seeking to enhance their data analytics capabilities. This approach eliminates the requirement for continuous code alterations, presenting users with a user-friendly interface for managing tracking tools. By adhering to a straightforward set of steps, website administrators can harness the potential of GTM to acquire valuable insights into user behaviour and enhance their website's overall performance. Read more here.