Elevating Digital Experiences: How Nestlé and Jägermeister Leverage Drupal
Arush Kochhar, Global Digital Confectionery Lead at Nestlé and Andrea Ostheer, Spokesperson Corporate Communication at Mast-Jägermeister SE in today's presentation at DrupalCon Lille 2023, uncovered how Drupal played a pivotal role in elevating the digital experiences of prominent brands, KitKat and Mast-Jägermeister SE.
Arush, a marketer with a knack for strategy and data-driven results, discussed how KitKat leveraged Drupal to revamp its global digital platform. By partnering with various Drupal ecosystem vendors, KitKat aimed to achieve consistency at scale, foster deeper customer engagement, and enhance marketing efficiency.
The success story of Mast-Jägermeister SE is worth highlighting. This 80-year-old German family-owned brand aimed to improve collaboration and change its brand perception. They sought a fast, multilingual, and single sign-on supported collaborative tool. Drupal proved to be the ideal choice due to its open-source nature and compatibility with Azure single sign-on, aiding Mast-Jägermeister SE in achieving their communication and collaboration goals.
On the other hand, Andrea Ostheer, a specialist in internal communication and global transformation, highlighted how Mast-Jägermeister SE successfully implemented Drupal as its content management system. This adoption allowed the company to facilitate customized, collaborative, and transparent communication across borders. The social intranet and Drupal-powered CMS system contributed significantly to improving communication and streamlining operations for Mast-Jägermeister SE.
These presentations underscore the adaptability and effectiveness of Drupal as a platform for enhancing digital experiences, making it a popular choice among leading brands seeking to optimize their online presence. KitKat and Mast-Jägermeister SE's use cases serve as examples of how Drupal can address the specific needs of global brands in different industries, helping them connect with their audiences more effectively.
Note: The vision of this web portal is to help promote news and stories around the Drupal community and promote and celebrate the people and organizations in the community. We strive to create and distribute our content based on these content policy. If you see any omission/variation on this please let us know in the comments below and we will try to address the issue as best we can.
Related Organizations
Related Events
DrupalCon Lille 2023
Lille, France
Comments
You may also like
