Unified User Experience Strategy for The Commonwealth
The Commonwealth's diverse priorities have long been communicated through a disparate group of websites, each with its style, technology, and content management system (CMS). This challenge led to Cyber-Duck being selected to devise a user experience strategy for The Commonwealth.
Following extensive user research, the strategic use of Drupal as the primary CMS was highlighted for its flexibility, stability, and SEO optimization. This move is part of a broader initiative to create a cohesive digital marketing strategy and improve accessibility.
With a focus on user-driven strategies and technical enhancements, The Commonwealth aims to elevate its online presence and better serve its broad spectrum of users, from Government officials and journalists to the general public.
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