The Significance of Personalization in Digital Marketing: Webinar

Staff Reporter

Elevated Third's recent webinar, in collaboration with Acquia and 6Sense, titled "It's 2024...Personalization Matters," emphasizes the critical role of personalization in digital marketing. The webinar showcases the significance of integrating ABM and intent-based systems to enhance personalization and reduce costs. Moreover, it underscores the importance of intent-based personalization, particularly with anonymous B2B buyers, and the manageable nature of content volume when focusing on relevance and timing.

The event features expert speakers, Latané Conant, Chief Revenue Officer at 6Sense, Jeff Calderone, founder and CEO at Elevated Third, and Jennifer Griffin Smith, Chief Market Officer at Acquia, join Judd Mercer, VP of Creative Strategy at Elevated Third, for a discussion on all things personalization.

With the video now available on YouTube for wider viewership, the webinar continues to provide valuable insights into leveraging personalization for improved conversions in 2024.

Source Reference

Title

It's 2024... Personalization Matters

Byline

Judd Mercer

Date of Publication

02 February 2024

Organization

Elevated Third

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Acquia

Webinar

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