Optimizing Content Strategy for Drupal Sites: A Comprehensive Guide for Lasting Impact

Staff Reporter

The blog post by Acquia authored by Greg O'Toole emphasizes the critical role of an effective content strategy in engaging users and driving conversions on Drupal sites. The guide underscores the need to comprehend the audience, establish SMART goals, and harness Drupal's content management capabilities to synchronize content with business objectives. The significance of incorporating SEO and accessibility to expand the audience reach and comply with legal standards is also highlighted. Additionally, the guide advocates for the continuous evaluation and refinement of the strategy using tools like Google Analytics and Drupal-specific modules to ensure the content's ongoing relevance and effectiveness in fulfilling organizational objectives.

Source Reference

Title

Crafting A Winning Content Strategy for Your Drupal Site

Byline

Greg O'Toole

Date of Publication

14 February 2024

Organization

Acquia

Content Strategy

Drupal Site

Google Analytics

Drupal Module

Disclosure: This content is produced with the assistance of AI.

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