Maintaining SEO During a Drupal Transition
In his latest article, Malcolm Peralty, Technical Account Manager at Acquia, discusses the impact of changing to Drupal or upgrading to a modern version on search engine optimization (SEO). Transitioning content management systems can affect SEO, but with careful planning, it can be beneficial.
Malcolm emphasizes the importance of technical SEO, which includes site structure, crawlability, page speed, mobile friendliness, and security. He advises maintaining canonical tags and redirects to mitigate potential ranking losses and highlights tools like Google’s PageSpeed Insights to benchmark and improve site performance. Acquia SEO powered by Conductor offers valuable insights and optimizations for those looking to enhance their Drupal SEO.
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Disclosure: This content is produced with the assistance of AI.