Morpht Launches Content Recommendation Playbook for Personalizing Digital Experiences

Morpht has released its "Content Recommendation Playbook," a guide focused on enhancing user experiences through personalized content recommendations. The playbook details how Recombee's service can be integrated into websites to deliver tailored content based on user behavior and preferences, using algorithms that consider factors like similarity, popularity, and recency. This approach allows websites to move beyond traditional editor-curated content, offering recommendations that are more aligned with individual user interests.

Morpht has applied these concepts in its own projects, including the Morpht website and GovFlix, a proof-of-concept site on the GovCMS platform.

“Recombee is able to compare the browsing history of the user and compare that with the history of others to provide recommendations which in effect take into account ‘the wisdom of the crowd,"

explained Murray Woodman, Managing Director of Morpht.

The playbook highlights how content recommendation systems can significantly boost user engagement by presenting more relevant content. Morpht's expertise in integrating these systems with Drupal and GovCMS makes it a valuable resource for organizations looking to improve their digital experiences. Read more here.