GovFlix: Enhancing Drupal CMS with Content Recommendations

At Morpht, our mission is to innovate in content delivery to foster user engagement. We want to make our websites smarter for a better user experience. Our recent proof-of-concept project, GovFlix, demonstrates the potential of content recommendations to deliver more targeted content to users based on their browsing behaviour. Built on a Drupal CMS site using the GovCMS SaaS platform, this project exemplifies how recommendation systems can transform content discovery.

Presentation at DrupalSouth Community Day

Murray Woodman, co-founder and Managing Director of Morpht, will present GovFlix at the DrupalSouth Community Day in Canberra on Thursday, 14 November 2024. This presentation will explore the construction and deployment of a content recommender system within the constraints of a GovCMS SaaS site.

The Concept of GovFlix

GovFlix is a curated video content site focusing on the government technology sector. It showcases how features like "top picks," "trending now," and "related content" can offer personalised experiences, making content easier and more engaging to navigate.

Innovative content publishing

GovFlix represents one possible future of content publishing with personalised user experiences. The interface is able to adapt so that each user is presented with a unique experience based on what they are interested in. This approach isn't limited to media; it can extend to education, publishing, and other government services, improving content relevance and user satisfaction.

The way content has been displayed has been reimagined. Rather than using traditional Views, which list content by date, the listing blocks are now generated from a recommendation engine. The aim has been to personalise all the content listings so that users are presented with the content most relevant to them. This kind of approach is suitable for sites where users have a strong intent and would like to be presented with similar content.

The Technology Behind GovFlix

During the presentation, Murray will explain the technological approach taken for GovFlix, detailing the integration of Recombee, a content recommendation SaaS, into Drupal, specifically the GovCMS SaaS platform.

Recombee integration

Recombee served as the recommendation service, managing the delivery of personalised content. Setting up Recombee involved defining a schema for the Recombee index, injecting a data feed from Drupal, and finally defining a number of Scenarios for recommendations. Recombee delivers recommendations via a JSON endpoint, which can then be consumed and transformed client-side in Drupal to deliver personalised HTML to users.

Leveraging Convivial Profiler

GovFlix also uses other personalisation tools. The Convivial Profiler personalisation engine was employed to enhance navigation and present relevant content suggestions during key browsing moments. This was used to move users through user journeys and provide messaging based on their intent.

Why GovFlix matters

The presentation will illustrate how a content recommender system can revolutionise the user experience for users across a wide range of industries. As AI-driven technologies become more accessible, government agencies can now explore adopting these innovations to enhance citizens' digital experiences.

Connect with Morpht

Morpht’s expertise in creating recommendation-driven sites for Drupal CMS and GovCMS, paired with deep knowledge of Recombee, positions us to deliver personalised content solutions tailored to client needs. Australian government clients can find Morpht's services via the GovCMS DXP Panel.

Are you interested in how a recommender system can elevate your website? Contact Morpht or GovCMS for more information.