GovCMS Personalisation with Custom Meta Tags and Convivial Profiler Explained

Morpht published a blog post detailing how GovCMS websites can use Custom Meta Tags and Convivial Profiler to deliver more personalised citizen experiences while maintaining privacy and compliance.

In the post, titled "Unlocking GovCMS Personalisation: Custom Metatags and Convivial Profiler in Action," Morpht recaps a presentation by Naveen Valecha at DrupalSouth Melbourne 2025. The session demonstrated how personalisation helps government websites serve diverse audiences more effectively by adapting content dynamically based on user interactions.

The article explains the evolution of the Custom Meta module into a submodule of Metatag, allowing site builders to generate dynamic metadata easily. It also introduces Convivial Profiler, a lightweight, privacy-first JavaScript library that tracks user behavior locally without collecting personally identifiable information.

By integrating these tools, GovCMS sites can provide tailored content—such as relevant grant information or regional updates—based on user behavior, without compromising accessibility or data privacy standards. The blog outlines practical implementation steps and stresses the importance of clear personalisation goals and real-user testing.

Morpht concludes that personalisation is no longer optional for digital government services. The full blog post and a demonstration of the setup are available on Morpht’s website.