Droptica on Image-Based Content, Drupal SEO, and AI Visibility

Text-heavy graphics can leave important page copy outside the systems that search engines, screen readers, translation tools, and AI answer engines use to interpret content, according to a 25 June 2026 blog post by Droptica author Maciej Lukianski. In Text in images and SEO, Maciej says teams sometimes paste copy into JPEG or PNG assets when a Drupal CMS is hard to edit. The workaround can preserve the visual design, but it removes key messaging from structured HTML, including headings, links, and reusable text.

Maciej outlines costs across search engine optimisation, generative engine optimisation, accessibility, performance, and content management. The post says image-based sections lose indexable text, heading hierarchy, keyword signals, internal links, responsive behaviour, screen-reader access, translation support, and versioned editing. It recommends rebuilding those sections as structured Drupal components with real headings, short answer-focused paragraphs, lists, tables, links, schema opportunities, and reusable editorial blocks. Maciej points to the Paragraphs module as one option and recommends starting with high-traffic pages where crawling, Core Web Vitals, mobile usability, accessibility, rankings, and AI citations can be monitored.