UX-Led Drupal Migration Improves Product Discovery for Master Bond

Engineers searching for highly specific material data often face friction when technical content is difficult to navigate. A Specbee case study examines how a Drupal 10 migration for Master Bond addressed this problem by restructuring the site to enable faster access to precise technical information.

The project reframed the migration as a user experience problem rather than a platform upgrade. Instead of incrementally improving the existing Drupal 7 system, the team rebuilt the information architecture based on UX research focused on how engineers search for and evaluate product data. This included usability testing, stakeholder alignment, and iterative design validation to ensure that navigation and content hierarchy reflected real user behaviour.

The implementation combined design and engineering changes. A component-based content system supported flexible layouts, while advanced faceted search powered by Solr enabled more efficient filtering across thousands of product formulations. Performance improvements, including optimisation for mobile access and faster load times, reduced friction for users accessing technical data in time-sensitive environments.

A key feature of the rebuild was the Product Selector, which aligned backend data structures with user-facing filters. This allowed engineers to locate materials based on specific performance criteria, reducing the need to navigate multiple pages or interpret dense documentation. The system required careful mapping of internal product data to ensure accuracy and consistency across the interface.

The results reflect the impact of these changes. Performance scores improved significantly, and user engagement increased, including a 92.5% rise in active users. Lead-intent activity also grew, with a 64% increase in interactions on key conversion pages. These outcomes indicate that improvements in information architecture and search can directly influence both usability and business metrics in technical domains.