Dude, where's my users?

In a world where budgets, time, and resources often limit full-scale user testing, getting a true sense of user behaviour can feel like a mountain to climb. But even without formal testing or user interviews, there are clever, accessible ways to gather insights that lead to real improvements.

This session is a must-attend for developers, designers, and product owners who want actionable, low-cost strategies to understand user needs and pain points. Emily will dive into practical methods to gather valuable insights using free tools that are likely already at your fingertips.

Perfect for resource-limited teams, this hands-on session will help you make data-driven decisions, map out user journeys, anticipate needs, and elevate digital experiences—all without the need for a formal research budget or extensive testing.