Monarq Publishes GA4 Setup Guide for Drupal Sites

Staff Reporter

Source: Google Analytics for Drupal: Complete Setup and Best Practices by Monarq (20 August 2025)

Monarq's comprehensive guide walks Drupal site owners through setting up Google Analytics 4 (GA4), detailing three core methods: the google_tag module (recommended), Google Tag Manager, or manual theme-based integration. It also covers best practices for Enhanced Measurement, excluding internal traffic, using Pathauto and Metatag for clean analytics, and tracking UTM-tagged campaigns and newsletter conversions via thank-you pages.

For ecommerce, the guide explains how to push structured GA4 events using the commerce_google_tag_manager or gtm_datalayer modules. It concludes with tips on building actionable dashboards in Looker Studio. A valuable resource for marketers, developers, and site builders aiming to get meaningful insights from Drupal site traffic.

Reference: Google Analytics for Drupal: Complete Setup and Best Practices, Monarq (20 August 2025)

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