Why Mars runs 400 websites on Drupal (and cut costs 40%)

Managing a vast digital presence across 400 websites for over 350 million consumers in 54 countries is no small feat. Mars, a global leader in the food industry, has effectively harnessed the power of Drupal and Drupal Canvas to streamline its web operations, achieving a remarkable 40% reduction in total cost of ownership. This strategic decision not only enhances operational efficiency but also allows Mars to maintain a consistent brand experience across diverse markets.

Anthony Bojocan, Global Web Delivery Senior Lead at Mars, sheds light on the architectural decisions and technological frameworks that underpin this extensive deployment. By leveraging Drupal's flexibility and scalability, Mars can rapidly adapt to changing consumer needs and market dynamics, ensuring that their web properties remain agile and responsive. The implementation of Drupal Canvas further simplifies content management, enabling teams to deliver high-quality digital experiences while reducing overhead costs.