Great Website Design Brings Great Benefits
Great website design can have a significant impact on a business, leading to increased revenue, more donations, higher engagement, and time savings. Kanopi Studios has published an article explaining this. The blog post contains several case studies that prove this point. According to the article, it is essential to understand user behavior and gather data to inform design solutions that better meet user needs. The American Cancer Society boosted revenue by 4.5% by redesigning its website using research and data.
The charity Jack.org increased online donations by 80%, with a 108% increase in online donation revenue, by focusing on the user experience of its donors. Website design can also help engage a new generation with machine learning by using a clear and consistent content style that speaks to younger people in their language, keeping it conversational and action-based.
Design that addresses the unique needs, barriers, and challenges that people with disabilities face when using your site will benefit all users, ensuring the site is inclusive and accessible. A site that is well-designed and optimized for search engines can drive more organic traffic and improve search engine rankings. VITAS Healthcare improved its organic click-through rate (CTR) by 52% through improved design. Great website design can ensure the website is discoverable and delivers a focused experience. Read the article to know more.
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