Dropping the 'ING' in Marketing; Matthew Garrepy Interviews Jennifer Griffin Smith
Matthew Garrepy, an award-winning digital leader and currently the Chief Digital Officer at Solodev, recently interviewed Acquia’s Chief Market Officer, Jennifer Griffin Smith, who shed light on Acquia’s vision, strategy, and commitment to empowering organizations to achieve their digital ambitions.
Griffin Smith, in this interview, explained the distinction between a Chief Marketing Officer (CMO) and a Chief Market Officer (CMO). While the former typically focuses on tactical marketing execution, the latter has a broader strategic role that encompasses understanding the market and customers and driving growth. Acquia’s decision to create the ‘Chief Market Officer’ role signals its commitment to deeper market understanding and customer-centricity.
drop the “ING,” and it’s a different story. Well… sort of.
Exclaims Griffin in her opening statement.
The interview also touched on the challenges Acquia faces amidst the rise of composable solutions in the digital experience industry. Griffin Smith highlighted the need for flexibility and usability in addressing customers' diverse requirements. She emphasized the value of data and Acquia's commitment to providing solutions that bring tangible benefits to customers' businesses.
“For me, the Chief Market Officer is hyper-focused on the market and the customer and how we can really help them,”
Says Jennifer in this interview.
Jennifer Griffin Smith's appointment as Chief Market Officer and her insights into Acquia's future highlight the company's dedication to understanding the market, empowering customers, and embracing new possibilities. With a focus on flexibility, usability, and customer-centricity, Acquia aims to lead in the ever-evolving digital experience landscape.
The interview discusses the distinction between these titles, and why the leading DXP added her—and this new role—to its roster. Interviewer Matthew Garrepy also covered what she sees on the roadmap for Acquia, how composable is shifting the conversation, and why she’s excited about showing customers the “art of the possible.” Read the full interview here.
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