Acquia DAM Enhanced with Advanced Search, Sharing, and Analytics
Acquia has unveiled significant enhancements to its renowned digital asset management (DAM) solution, Acquia DAM (formerly Widen). This upgraded platform empowers marketing and creative leaders to streamline content discovery, collaboration, and analytics. The new search, sharing, and analytics features offer a comprehensive toolkit to manage digital assets effectively, ensuring brand consistency and boosting productivity even in resource-constrained environments.
"The new Acquia DAM updates empower teams to create, find, and share assets faster, giving them better control over revenue-generating digital marketing campaigns and the ability to ensure better brand consistency,"
said Jennifer Griffin Smith, Chief Market Officer at Acquia.
Modern marketing and creative teams face the challenge of efficiently handling intricate digital asset catalogues. Acquia DAM's latest enhancements directly address this issue by providing capabilities designed to enhance workflow efficiency and effectiveness. The revamped search experience, with improved filtering options, expedites asset discovery, enabling teams to initiate campaigns and product launches swiftly. Redesigned asset cards provide clearer identification through file naming conventions, simplifying the asset identification process.
Furthermore, expanded sharing capabilities foster cross-team collaboration, allowing easy sharing of search results for enhanced communication and decision-making. Customising asset share links empowers recipients to select the size and format that suits their requirements, facilitating seamless integration into various projects. Adding keyword and tag improvements improves asset searchability, ensuring efficient management of extensive content collections.
The analytical enhancements in Acquia DAM provide deeper insights into asset usage and performance, supporting data-driven decision-making. These updates empower marketing and creative teams to harness the full potential of their digital assets, enhance brand consistency, and optimise content performance.
For more information about Acquia DAM and its comprehensive suite of features, visit then site.
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