Great Southern Homes Boosts Online Presence with Drupal 9 Upgrade

Great Southern Homes, one of the fastest-growing home builders in the US, has embarked on a journey to transform its online presence. Recognizing the need for a more efficient and modern website, the company has upgraded from Drupal 7 to Drupal 9. Specbee's case study claims that this upgrade enhanced the website's visual appeal and significantly improved its efficiency and performance. 

The challenges faced by Great Southern Homes were multi-fold. Their previous website suffered from slow load times, making it difficult to convert visitors into customers. Managing leads and launching online marketing campaigns was cumbersome and time-consuming. The website's navigation and organization were less than user-friendly, and the search function left much to be desired, resulting in a low conversion rate.

Specbee, the agency behind the transformation, conducted a comprehensive website audit to tackle these issues. Leveraging Drupal 9's robust API, flexibility, and extensibility, they implemented a range of modules to improve search functionality, performance, and user experience. The agile approach, particularly SCRUM, allowed for efficiently breaking complex tasks into manageable segments, ensuring continuous development and timely delivery.

The website's design and user experience also exceeded expectations. Within just one month of the launch, Great Southern Homes witnessed a remarkable 10% increase in new users. Furthermore, the page-load time was reduced by an impressive 40%, and the search engine now delivers lightning-fast results, greatly enhancing the overall user experience.

To know more about the Great Southern Homes' upgrade, read the case study.