During the upcoming DrupalCon Lille, attendees can look forward to an enlightening session titled "Drupal and the DXP World," which will be presented by Gaurav Kapoor. In this session, Kapoor will delve into the integration of Drupal with tools aimed at enhancing the digital experience for websites. The discussion will revolve around the importance of automating marketing processes, personalizing content, boosting user engagement, and leveraging online access logs for informed decision-making. Kapoor emphasizes that while these practices are commonly associated with e-commerce websites looking to increase sales, their applicability extends to a wider range of websites.

Throughout the session, attendees will gain a deeper understanding of key takeaways, including the integration of Drupal websites with Marketing Clouds, the utilization of customer data platforms for collecting web access data, the implementation of content personalization strategies, and an overview of the currently available Digital Experience Platforms (DXPs). Kapoor will also present fresh use cases that shed light on the evolving DXP ecosystem, highlighting the necessary adjustments at both agency and developer levels.

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This session caters to an intermediate audience, offering actionable insights to enhance the digital experience of websites. Kapoor's presentation serves as a valuable resource for those looking to harness the power of Drupal in conjunction with other tools to optimize their online presence, ultimately providing improved access and engagement for their website visitors.

Secure your seats for DrupalCon Lille 2023. Get more information here.

Special Announcement

We are looking for volunteers to go live for The Drop Times @ DrupalCon Lille 2023. Please get in touch with us if you are interested.