AB InBev's Innovative BEES Platform: A Case Study by Acquia

Staff Reporter

Isometric sales representative illustration — pikisuperstar / Freepik

Acquia collaborated with AB InBev to enhance their B2B e-commerce platform, BEES, using gamification to boost customer loyalty and revenue. The solution employed Drupal, Acquia Site Factory, and Acquia Site Studio to create a unified, scalable platform across 20 countries, supporting multilingual and multi-brand needs. The platform's success is demonstrated through its implementation in 15 countries, leading to an 11% increase in non-gamification campaigns, among other significant metrics. For more details, visit Acquia's case study on AB InBev's BEES platform.

Source Reference

Title

Anheuser-Busch InBev: BEES

Byline

Not provided

Date of Publication

22 November 2023

Organization

Acquia

Acquia Site Studio

Case Study

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