AB InBev's Innovative BEES Platform: A Case Study by Acquia
Acquia collaborated with AB InBev to enhance their B2B e-commerce platform, BEES, using gamification to boost customer loyalty and revenue. The solution employed Drupal, Acquia Site Factory, and Acquia Site Studio to create a unified, scalable platform across 20 countries, supporting multilingual and multi-brand needs. The platform's success is demonstrated through its implementation in 15 countries, leading to an 11% increase in non-gamification campaigns, among other significant metrics. For more details, visit Acquia's case study on AB InBev's BEES platform.
Source Reference
Disclosure: This content is produced with the assistance of AI.
Disclaimer: The opinions expressed in this story do not necessarily represent that of TheDropTimes. We regularly share third-party blog posts that feature Drupal in good faith. TDT recommends Reader's discretion while consuming such content, as the veracity/authenticity of the story depends on the blogger and their motives.
Note: The vision of this web portal is to help promote news and stories around the Drupal community and promote and celebrate the people and organizations in the community. We strive to create and distribute our content based on these content policy. If you see any omission/variation on this please let us know in the comments below and we will try to address the issue as best we can.
Related Organizations
Comments
You may also like
