UMB Financial's Digital Transformation with Acquia: A Case Study
UMB Financial Corporation, headquartered in Kansas City, Missouri, has revamped its customer interface and met evolving business demands by redesigning its website and incorporating a digital experience platform (DXP). This effort, in collaboration with Acquia and Perficient, adheres to the rigorous regulations of the financial service industry. The partnership facilitated the adoption of a component-based solution with Acquia Site Studio, enhancing efficiency, reducing costs, and centralizing personalization. UMB's new system allows for quick, region-specific page development and personalization, tailored to distinct campaigns.
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