DrupalCon Portland 2024 Introduces Updated Branding Strategy

DrupalCon Portland 2024 featured an insightful "Drupal Branding Panel" session by Nikhil Deshpande, Shawn Perritt, and Suzanne Dergacheva. The session highlights the recent efforts to update Drupal’s branding, a collaborative initiative by the Drupal Association Board’s Marketing Working Group and Promote Drupal.

Shawn Perritt, a member of the Promote Drupal team, outlined the proposed new branding. Shawn discusses the direction of the new branding, providing details on each design choice and the rationale behind them. This includes a refreshed DrupalCon logo and new design elements inspired by the spirit of open source. The goal is to enhance the design quality of Drupal and its sub-brands.

Suzanne Dergacheva, from the Marketing Working Group, shared insights into the Promote Drupal initiative's activities. She emphasizes efforts to boost Drupal’s visibility and engagement within the broader community. Additionally, Nikhil Deshpande discussed the overarching marketing strategy, explaining how the new branding aligns with Drupal’s core values and community-driven approach.

The session is now available for viewing on the Drupal Association's YouTube channel, offering an opportunity for those who missed it to catch up on the latest branding updates.