Acquia Enhances Digital Experience Platform with New Optimization Solution

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Acquia, a leader in open digital experience software, has expanded its digital experience platform, Acquia DXP, by launching Acquia Digital Experience Optimization (DXO). This makes Acquia the first DXP vendor to offer a full suite for maximizing content relevance, search performance, and conversions.

The new DXO solution, complementing the Monsido acquisition for site governance and accessibility, includes two products: Acquia SEO for increasing brand visibility and engagement, and Acquia Convert for building high-performing personalized experiences across the customer journey.

Key Components of Acquia DXO

Acquia SEO, powered by Conductor: Optimizes content with SEO best practices, targets high-value keywords, and provides actionable insights, real-time recommendations, and performance analytics.

Acquia Convert, powered by VWO: Analyzes user behavior, tests strategies, and personalizes digital experiences to drive higher conversion rates with tools like heatmaps, session recordings, and A/B testing.

Monsido by Acquia: Ensures accessible and compliant digital experiences with web governance tools for maintaining accessibility, content quality, brand compliance, and data privacy.

Acquia SEO, Acquia Convert, and Monsido integrate seamlessly with the entire Acquia portfolio and third-party platforms, including modules for Drupal environments. This launch marks a significant step forward in optimizing digital marketing strategies and enhancing customer engagement.

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