Let’s Get Loud: Using LinkedIn to Amplify Drupal

With the conclusion of DrupalCon Atlanta, there is a great deal of excitement about Drupal CMS and the innovation powered by our community. There is a great deal of enthusiasm about AI, the proposed marketplace, and the bold vision for the open web that was outlined in the Driesnote. In the coming weeks, our community will be watching the new videos from the DrupalCon sessions, and finding new ways to deliver quality sites for our clients. 

Yet to most in the web community, Drupal is the same project that they last tried in Drupal 7. We’ve taken bold steps to allow teams to make ambitious websites and have incorporated an API-first platform that has a solid security architecture and permissions system. But who is aware of this outside of our community?

Too often, our incredible work flies under the radar. We are building some of the most powerful and robust websites, and folks still have an outdated perception of what our community has built.

We do amazing work collaborating within and between open-source projects, but because we don’t have a large marketing team, our often work isn’t noticed. There is a Drupal Community marketing initiative, especially around Drupal CMS. 

That’s where social media comes in, and especially LinkedIn. 

To be clear I don’t want to discourage folks from using more open platforms like Bluesky and Mastodon. However, if we want our work to be recognized by our clients and colleagues, we have to go where most of them are. LinkedIn is a much better tool for reaching most organizational change-makers. 

Right now, we have a major opportunity to use LinkedIn more strategically—not just to promote our own work, but to lift the Drupal ecosystem as a whole.

Why This Matters

Every time someone posts about a new module, a successful migration, or an accessibility win powered by Drupal, it adds to a larger story: that Drupal is thriving, and that open source is delivering results. When others in the community like, comment, or share that post, they’re not just supporting a colleague—they’re amplifying Drupal’s reputation to thousands of people outside our bubble. 

When you engage (like, comment, or share) with content on LinkedIn, it amplifies the visibility of the content. Engaging ensures that even more people are exposed to Drupal-oriented content. It works cumulatively. 

We need that visibility now more than ever.

What You Can Do

Want to help Drupal grow? Here’s how to make LinkedIn a more powerful tool for our community:

• Actively engage with Drupal Content and Promote each other’s work. Saw a colleague post about a case study, a new contrib module, or a great talk? Like it, comment on it, and re-share it. Your support gives their work more reach. Similarly, engage with Drupal news from Drupal Association, The Drop Times, DrupalCons, Drupal camps and related events.
• Think beyond your organization. Just like you engage (like, comment, share) with a colleague's work, go beyond and engage with Drupal content. Engage across the Drupal ecosystem and not just from within your organization. Remember that we are collectively growing the whole Drupal market and not just competing for a small, fixed piece of the web. When we promote Drupal content from everybody, it becomes a force multiplier and the voice of Drupal grows cumulatively.
• Tag wisely. We want to promote tags like #Drupal #DrupalCMS #DrupalCon but also other related tags that might help bring in others outside our community.  Mention @Drupal Association, @The Drop Times, and other key accounts when relevant. This helps expand the visibility beyond your immediate network.
• Share what you’re doing. Don’t be shy. Post about your latest Drupal project. Highlight what you learned at DrupalCamp or the last DrupalCamp. Create a blog or a video highlighting what you have learned. People are looking for authentic voices—yours matters. If you create content on your own website, remember to share and publish your content on LinkedIn.
• Highlight community wins. Big or small, every contribution matters. Did someone you know get a patch committed? Did a new release go out? That’s worth sharing.
• Follow and engage with The Drop Times, the Drupal Association, and Dries and other community members actively publishing Drupal-related content on LinkedIn. We’re here to share and promote what’s happening across the ecosystem—but we need your help to get the word out. When we post something useful, help it reach more eyes.

Strength in Numbers

Drupal is more than just a CMS—it’s a community of hundreds of thousands of people working together across time zones, industries, and cultures. When we promote each other, we build trust. When we celebrate our collective wins, we attract new interest. And when we show up together, the world takes notice.

LinkedIn gives us a simple, high-impact way to do all of that. So let’s use it. Let’s get loud. Let’s make sure the world sees what Drupal can do—and the people who make it possible.