Integrating Landing Pages into Your CMS: A Practical Approach for Drupal and WordPress

Staff Reporter

Sandstorm’s blog post, authored by Syd Hunsinger, explores how organizations can integrate landing pages into their CMS—like Drupal or WordPress—without relying on costly third-party tools. The post explains the value of landing pages in a web content strategy and provides a practical example from the University of Chicago’s Crown Family School.

Syd outlines how landing pages differ from regular site pages by offering targeted, distraction-free content that improves user engagement and conversion tracking. The featured case study demonstrates how a custom content type in Drupal enabled the university’s marketing team to quickly create campaign-specific pages with consistent styling and optimized layouts, including forms, testimonials, and reduced navigation. The post also touches on how similar approaches can be applied in other CMS platforms, reinforcing that landing page functionality doesn’t require external builders.

This blog serves as a helpful guide for teams looking to gain more control, consistency, and flexibility in their digital campaigns using tools already within their CMS.

Source Reference

Title

It’s Never Been Easier to Integrate Landing Pages Into Your Web Content Strategy

Byline

Syd Hunsinger

Date of Publication

31 March 2025

Organization

Sandstorm

Drupal

WordPress

UX Design

Disclosure: This content is produced with the assistance of AI.

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