Adapting SEO for AI Search: Essential AEO and GEO Techniques

Priyanka Phukan of Specbee outlines why brands must expand beyond keyword-and-backlink SEO to include Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). The post defines AEO as crafting concise, FAQ-style answers and scannable formatting to win featured snippets and voice search results. It then presents GEO as ensuring AI tools understand and trust content through conversational tone, semantic depth, structured data markup, and real-time accuracy. Priyanka offers step-by-step guidance on schema implementation, crawlability best practices, site speed optimizations, and local SEO tactics such as NAP consistency and Google Business Profile management. The article culminates in a practical playbook for blending SEO, AEO, and GEO and highlights Drupal’s AI modules and metadata tools for streamlined implementation.

The guide’s strength lies in its comprehensive coverage of emerging search trends and its actionable checklists for marketers and developers. It delivers clear definitions and real-world tactics for optimizing content for AI-driven and local search experiences. However, the article’s length and dense technical detail may overwhelm readers seeking a concise overview. It leans heavily on feature descriptions without empirical case studies or performance metrics to validate the suggested strategies. Overall, the post serves as a thorough reference for teams ready to invest in AEO and GEO but would benefit from more examples of measured outcomes.