Evolving Web Webinar to Explore How AI Can Improve Content Quality

Many organisations are being encouraged to use AI to produce more content, but the underlying problem is often underperforming existing material. A webinar titled "Create better, not more: Using AI to improve your content value and quality, not volume" will take place on Friday, 20 March 2026, from 14:00 to 15:00 EST, focusing on how AI can be used to improve content quality, relevance, and performance instead of increasing output.

The session will be led by Brian Piper, an AI integration consultant and co-author of 'Epic Content Marketing'. His work focuses on content strategy, data, generative AI, and search, with an emphasis on improving how organisations use existing content more effectively.

According to the event description, the webinar will demonstrate practical workflows for auditing content, identifying high-value assets, and improving structure, distribution, and relevance. It will also introduce the “4 Rs” framework for deciding whether content should be repurposed, retargeted, redistributed, or retired, along with human-in-the-loop approaches that combine strategic oversight with AI-assisted execution.

Additional topics include using audience and performance data to guide improvements, structuring content around strategic pillars, and identifying quick changes teams can implement with existing tools. The session is positioned as a practical guide for organisations looking to apply AI to content operations without reducing editorial judgement to automation.

More information and registration details are available on the official event page.