Google Analytics 4 Tips and Tricks for Drupal 9 & 10

Room: Mt. Pisgah (228)

Start Time: July 8, 2023 - 4:00 pm

Topics: User Experience & Accessibility, Project Management, Site Building

Presenter(s)

Stephen Pashby of  DesignHammer

Google replaced Universal Analytics (UA) with Google Analytics 4 (GA4) this month, which delivers an updated analytics model and expanded capabilities over Universal Analytics. 

If you have not already made the transition to GA4 from UA, now is the time! In this session, the presenter will outline the high-level changes between UA and GA4 as well as how to leverage Google Tag Manager to get the most out of GA4 on your Drupal 9 & 10 website, including tracking embedded media, web form submissions, and scroll depth.