Unleashing Acquia's Custom Objects Open Source Plugin: Elevating Marketing Automation Capabilities


Acquia's commitment to innovation in marketing automation reaches new heights with the introduction of Custom Objects in its Open Source Mautic Plugin. This abstract invites participants to a deep dive into the transformative potential of Custom Objects, exploring how this feature revolutionizes the landscape of personalized and data-driven marketing strategies.
The session will focus on:
1. Understanding Custom Objects
2. Personalization Beyond Contacts
3. Enhancing Data Flexibility
4. Maximizing Campaign Effectiveness
5. Real-world Implementations