Unleashing Acquia's Custom Objects Open Source Plugin: Elevating Marketing Automation Capabilities

poster
17 Feb 2024, 3:15 am
45 mins

Acquia's commitment to innovation in marketing automation reaches new heights with the introduction of Custom Objects in its Open Source Mautic Plugin. This abstract invites participants to a deep dive into the transformative potential of Custom Objects, exploring how this feature revolutionizes the landscape of personalized and data-driven marketing strategies.

The session will focus on:
1. Understanding Custom Objects
2. Personalization Beyond Contacts
3. Enhancing Data Flexibility
4. Maximizing Campaign Effectiveness
5. Real-world Implementations