New Age Digital marketing- Advance track and trace.

Syngenta embarked on a journey to have unique codes printed on each of its products. This was established by using the Industry standard GS1 codes.

How is it helping for Digital Marketing Campaigns specifically in India
Digital Marketing is all about providing the right information at the right time to the right audience. This initiative helps us to do exactly the same. Gone are the days when we broadcast same information to all the consumers. We can precisely initiate Digital marketing journey based on where the product gets scanned. Below are some advantages:
1. Improves Lead generation
2. Lead qualification gets easier
3. Better control of Target Audience
4. Measuring the ROI of Digital campaign gets accurate
5. Optimisation of future campaigns is improved
All in all this is a great initiative to improve the effectiveness of Digital campaigns.