Custom Plugin Development in Mautic: Enabling Controlled SMS Campaigns with Event Subscriber

17 Feb 2024, 10:05 am
45 mins

Custom Plugin Development is the cornerstone of Mautic's flexibility and adaptability. It empowers users to customize and extend the platform's functionalities to align with their specific marketing objectives. Whether you need to integrate external data sources, automate complex workflows, or, as in this session, optimize SMS campaigns, custom plugins provide the means to achieve your goals. This session will not only demystify the process of plugin development but also demonstrate how these plugins can be a game-changer in your marketing strategy.
In the realm of SMS marketing, delivering messages to an engaged and receptive audience is paramount. This feature within Mautic that addresses this challenge head-on. This session will take an in-depth look at the Event Subscriber, showcasing how it can be employed to respect user preferences and maintain the highest levels of SMS campaign control.