Dries Buytaert on Acquia's Resilient Journey in 2023
In Dries Buytaert's 2023 Acquia retrospective, he reflects on a year marked by resilience and growth amidst market turbulence. Despite economic uncertainties, Acquia celebrated its 16th consecutive year of revenue increase, record renewal rates, and five years of rising profitability. Notably, Acquia successfully closed its acquisition of Monsido, enhancing its platform for website accessibility, content quality, SEO, privacy, and performance.
Looking forward to 2024, Buytaert anticipates dominant trends in CMS and DXP markets, emphasizing the need for a shift in digital marketing strategies. He envisions marketing teams adopting privacy-friendly methods, leveraging intent data, first-party data, and predictive marketing. Buytaert also advocates for an Open Web, emphasizing Acquia's commitment to inclusivity, accessibility, and safety.
The remarkable achievements of 2023 underscore the importance of customer-centricity, exceptional teams, effective management, and financial responsibility. Buytaert expresses gratitude to customers, partners, and the Drupal and Mautic communities for their support, acknowledging the dedication of all Acquians in making 2023 another exceptional year.
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