Unlocking SMS Campaign Control: Custom Plugin Development in Mautic

Staff Reporter

Jitesh Khatwani, a speaker at the Mautic Conference India 2024, shed light on the significance of custom plugin development in Mautic, emphasizing its pivotal role in tailoring the platform to meet unique marketing objectives. Khatwani underscored the importance of SMS campaigns in engaging audiences effectively and discussed the utilization of Event Subscriber to ensure precise control and adherence to user preferences.

This session aimed to demystify plugin development while highlighting its potential to revolutionize marketing strategies. By enabling users to integrate external data sources and automate workflows, custom plugins offer a solution for optimizing SMS campaigns within Mautic, ultimately enhancing engagement and campaign effectiveness.

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Disclosure: This content is produced with the assistance of AI.

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