Acquia's Ethical Approach to Generative AI

A man video calling his wife on phone infront of a laptop

Deanna Ballew, Senior Vice President of DXP Products at Acquia, highlights the importance of responsible artificial intelligence (AI) in fostering safety and confidence in the digital realm. Amid copyright infringement and ethical use concerns, Acquia promotes responsible AI principles, including inclusivity, transparency, safety, and accountability, in their products like Acquia DAM. The company is advancing with gen AI while ensuring web accessibility and legal safety, supported by partnerships with entities like Getty Images and Digimarc to uphold these values.

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