Digital Transformation in Higher Education Recruitment


Suzanne Dergacheva, in an article, shares insights from the 2023 HighEdWeb Conference in Buffalo, New York, detailing the digital transformation successes of OCAD University's admissions websites. The collaboration resulted in creating two microsites that led to a 21% increase in website visits and a 15% increase in applicants, highlighting the importance of targeted user experiences and streamlined content management. 

Suzanne emphasizes the role of storytelling, visual branding, and accessibility in engaging prospective students. These practices, derived from Evolving Web's work with higher education institutions, underscore the critical elements of building websites that effectively attract and nurture potential students. They further showcase the impact of tailored digital strategies in higher education recruitment and admissions.

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