Drupal SEO Strategies and Module Guide by Acquia
Acquia’s latest blog post, authored by Matt Wetmore, Senior Director of Digital Marketing, offers a detailed and practical guide for improving SEO on Drupal-powered websites. The article highlights how Drupal’s built-in capabilities—like clean URLs, mobile responsiveness, structured data, and multilingual support—make it a highly SEO-friendly CMS. It also explains how to extend these features using essential modules such as Pathauto, Metatag, Redirect, and Simple XML Sitemap.
Matt outlines a clear checklist for implementing technical and on-page SEO best practices, covering topics from metadata management to image optimisation and performance improvements. The article also discusses the integration of AI-powered tools for keyword analysis and content optimization, as well as strategies tailored to specific industries like e-commerce, healthcare, and education. These approaches are designed to help teams maintain search visibility and meet modern digital expectations.
Additionally, the blog emphasises the importance of structured analytics, accessibility, and user experience as part of a complete SEO strategy. With a strong focus on actionable steps, the post serves as a useful resource for marketers, developers, and site owners looking to increase their site’s visibility and performance through Drupal.
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