Iztok Smolic Outlines Business Goals for DrupalCon Vienna 2017
Iztok Smolic calls for Business track session proposals for DrupalCon Vienna 2025, Europe's largest Drupal event. Writing as track co-curator, Iztok emphasizes the urgency of innovating and diversifying Drupal businesses in a competitive digital marketplace. The Business track, co-led by Janne Kalliola (Exove) and Stella Power (Annertech), seeks practical, data-backed case studies over vague generalities.
Key focus areas include marketing Drupal as a true enterprise CMS, creating alternative agency models with recurring revenue, and sharing client success stories. Iztok critiques past DrupalCons for lacking business-oriented content for end-users and stresses the need to market Drupal collectively, not just individual firms. His piece reflects the community’s broader call to shift from modesty to strategic branding, a theme echoed in related thought leadership at the time.
Though dated, his take provides insight into ongoing challenges in Drupal’s business ecosystem. Submit your papers for DrupalCon Vienna here.
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