Acquia Engage 2026 to Focus on Enterprise AI Adoption and Governance in Denver

Acquia will host its North American flagship event, Acquia Engage 2026, on 27 April and 28 April in Denver, Colorado. The programme brings together business, marketing, and technical teams working across digital experience platforms, with a focus on how artificial intelligence is being implemented within enterprise environments.

The agenda centres on moving AI from experimentation into operational use. Sessions examine governance frameworks, risk management, and integration strategies that support large-scale deployment, alongside approaches that link technical systems to measurable business outcomes such as revenue growth and operational efficiency. 

Paul Roetzer, founder of the Marketing AI Institute, is scheduled to deliver a keynote on organisational readiness for AI. His session will address practical adoption strategies, governance models, and long-term planning for building AI-forward organisations.

Across the programme, sessions explore how enterprise teams scale AI initiatives beyond isolated pilots. Topics include workflow integration, automation, and architecture decisions that enable maintainable systems, as well as managing compliance, brand risk, and alignment between technical implementation and business strategy. The event also includes workshops, breakout sessions, and partner showcases focused on applied digital experience technologies.