Axelerant Leads Digital Transformation for Global Composite Decking Manufacturer

Staff Reporter

Man standing on a wooden deck — Kelli Tungay / Unsplash

Axelerant, in collaboration with Bernadette, has successfully led the digital transformation of a global composite decking manufacturer, enhancing its digital presence and customer experience. Leveraging Drupal 10, Drupal Commerce, Acquia DAM, Acquia PIM, Acquia Edge, Acquia Cloud, and HubSpot Forms, the team implemented a Composable Digital Experience Platform (DXP) to address challenges such as managing multiple domains, centralizing product data, and improving user engagement.

The transformation included integrating e-commerce capabilities, optimizing content management, and personalizing user experiences based on geographic and language preferences. This initiative, driven by Mark Conroy, resulted in a streamlined sample ordering process, better user experience, and increased sales and revenue, positioning the manufacturer for future growth and scalability.

Reference: Digital Transformation Of A Global Composite Decking Manufacturer, Axelerant (25 June 2024)

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Acquia DAM

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