Centarro Webinar: Build a B2B Portal with Drupal Commerce

The session will show how Drupal Commerce can support retail customers and business buyers on the same website, using a shared product catalog, checkout flow, and content management system. The platform allows different user roles to see different prices, catalogs, payment options, and purchasing terms, while maintaining a unified user experience.

The webinar will be led by Ryan Szrama, President & CEO of Centarro, who will walk attendees through building a B2B purchasing portal using Commerce Kickstart as a foundation. The presentation focuses on configuration-driven features already available within Drupal Commerce, highlighting how many B2B requirements can be met without developing custom code or maintaining separate platforms.

Topics covered include setting up role-based pricing, customer-specific discounts, tiered wholesale relationships, and SKU-level pricing agreements. Attendees will also learn how to control product visibility, manage payment terms such as purchase orders, and adapt the same Drupal Commerce site to serve both business and retail customers.

The session will also address when customisation may be required for more advanced workflows, helping teams understand when built-in features are sufficient and when additional development investment is warranted.