In this article, Alejandro Moreno outlines why his upcoming session at DrupalCamp England is about far more than marketing. Drawing from his experiences at Web Summit Lisbon and FOST Paris, Moreno reflects on Drupal’s struggle to gain traction beyond its community bubble and argues for a shift toward selling sovereign, AI-ready solutions instead of “just a CMS.” This piece expands on his earlier writing about leaving the Drupal bubble and frames the session as a necessary conversation about positioning, survival, and Drupal’s relevance in an AI-driven market.
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