FFW Transitions to Jakala Following Acquisition Announcement Last Year

FFW Transitions to Jakala Following Acquisition Announcement Last Year

Boyan Borisov, formerly  VP of Digital Solutions Europe at FFW and now Director of Digital Solutions at Jakala, announced a significant milestone on LinkedIn, marking the integration of FFW into Jakala. This transition comes after Jakala acquired FFW, a strategic move aimed at bolstering Jakala's international presence and service offerings. The acquisition, finalized on April 21, 2023, is noted as the largest non-publicly traded digital agency acquisition in Europe for the year.

Jakala, a leading MarTech firm and portfolio company of Ardian Buyout, acquired FFW to enhance its digital experience solutions for major enterprises and corporations. FFW, an international company based in Denmark with offices in Germany, the USA, the UK, and France, is renowned for combining data insights, strategy, design, and development to create engaging digital experiences. With this acquisition, Jakala expanded its workforce to nearly 3,000 professionals and hoped to boost its total turnover to over €500 million. 

This acquisition signified a strategic alignment aimed at maximizing the use of technology and data to drive business improvement and development in areas such as sales, marketing, and digital experience. Both Jakala and FFW operate in a dynamic market, catering to the needs of large corporations seeking innovative solutions.

Boyan expresses his excitement about the transition, emphasizing the numerous opportunities it brings for both the team and customers. His LinkedIn post highlights that this move is more than just a change in name; it represents a forward direction filled with potential for growth and collaboration. This integration is set to provide a competitive advantage for clients of both firms, enhancing the service offerings and driving further innovation in the industry. Read the full post here.

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