Empowering Brand Consistency: Orange's Drupal Integration Success Story

Staff Reporter

Annertech

Comment

Orange has launched a new website integrating a Digital Asset Management system and multiple APIs into Drupal, significantly improving brand consistency and user experience. Developed in collaboration with Annertech, the platform addresses various technical challenges such as performance issues and scalability, providing a seamless and flexible tool for both internal and external users. Key features include a custom React front-end, enhanced user access control, and optimized search functionalities, ensuring efficient management and dissemination of branding assets. Barbara Pollara, Head of the Orange Brand site, expressed confidence in the new system's potential to support Orange's ambitious plans.

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Source Reference

Title

Brand Orange: The repository that makes brand consistency easy

Byline

Not provided

Date of Publication

Not Provided

Organization

Annertech

URL

https://www.annertech.com/case-studies/brand-orange-repository-makes-brand-consistency-easy

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Drupal Integration