Henadzi Koltun Shares Strategies for Multi-Regional Drupal Website Management
Henadzi Koltun, Head of Business Development at Attico, recently shared insights on the strategic considerations for managing multi-regional Drupal websites. He highlighted the importance of determining whether to centralize or decentralize development when choosing between domains, subdomains, or catalogs.
Henadzi explained that using subdomains or separate domains allows localized development teams to manage projects independently, which also benefits local SEO, analytics, and advertising efforts. In contrast, centralizing efforts on a single domain with catalogs can strengthen SEO for the primary domain and streamline global analytics and advertising strategies. However, this approach carries a greater risk, as any Google penalties would impact all websites under the same domain.
Henadzi emphasized the need for careful evaluation of organizational needs, balancing global versus local priorities in development, SEO, and advertising strategies. Read the full post here.
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