AI Webinar: How to Choose the Right Tools for Content and Marketing – July 24

Staff Reporter

As part of the ongoing AI webinar series, an upcoming session titled “Choosing the Right AI Tools for Content and Marketing: Making Informed Choices for Your Business,” will focus on how to evaluate AI solutions based on strategic and operational needs, cutting through the noise of a crowded marketplace.

The webinar will be held on 24 July, from 16:00 to 17:00 CET.

With AI tools flooding the market from both startups and established providers, many businesses face the challenge of distinguishing practical solutions from overhyped offerings. This session aims to provide a clear, practical framework for making informed decisions.

Paul Johnson of 1xINTERNET will host the session. Speakers include Alan Botwright (Acquia), Matthew Saunders (amazee.io), and Jamie Abrahams (FreelyGive). The discussion will explore how to align AI tools with real business requirements, the benefits of open source platforms, and key considerations for responsible AI governance. Attendees will gain actionable insights grounded in real-world experience.

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