Axelerant Explains How Mautic Helps in Business Growth


A recent article by Axelerant discusses how Mautic can help businesses achieve the desired growth. Prateek Jain and Simran Sethi are jointly credited for the article.

The story begins by pointing out a study on the importance of marketing automation. Then, it delves into Mautic and its relevance.

Mautic is an open-source marketing automation software that allows marketers to automate repetitive tasks like contact scoring, lead generation, and contact segmentation. Launched in 2014, Mautic recently transformed into a community initiative.

According to the article, Mautic can play a crucial role in helping organizations on the following fronts:

  • Campaign Management
  • Contact Management
  • Reporting and Tracking
  • Integration (of videos)

The article also explains how Mautic helps eliminate redundant marketing tasks. Follow this link to read the article.

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