Support is not an afterthought: The underrated success factor of Agencies

Support is often seen as a secondary service in many agencies, frequently staffed by juniors, beginners, or interns – despite being the foundation of long-term client relationships. This session highlights why support is far more than just "problem-solving": it’s a strategic success factor that drives innovation, strengthens client loyalty, and builds trust. Together, we’ll explore how agencies can elevate support, allocate resources effectively, and empower their teams for sustainable success.