Intent-Based Personalization in Drupal

Intent marketing is quickly becoming a staple of B2B. Platforms like 6Sense give organizations the ability to research their prospect’s activities, serve proactive ads, and measure their sales and marketing effectiveness. But all this hyper-personalization can fall flat if a website isn’t equally personalized. 

Learn how to employ intent-based personalization using 6Sense and a collection of available Drupal modules and see what happens when a CDP meets open source! Leverage intent data to serve dynamic content to key segments, industries, cohorts, or customers all within the Drupal admin interface.

When: Monday, June 5, 2023 - 13:30 to 14:20
Room: Room 325
Track: user experience, accessibility & design

Learning Objectives

- Apply principles of intent to your personalization strategy
- Develop new personalization segments using third-party tools
- Connect Drupal modules to data sources such as ABM platforms or CDPs

Prerequisites

Familiar with the concept of site personalization

Synopsis

earn how to employ intent-based personalization using 6Sense and a collection of available Drupal modules and see what happens when a CDP meets open source.